MULLIE Golf

"SELL.The best experience is on the app.Hot DealsView AllLoading...Loading...BrandsView AllLoading...Loading...Best SellersView AllLoading...Loading...ContactFAQsGive." That is how MULLIE Golf introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.6 out of 10.

On the page it is passable on partial sitemap and link coverage. What holds it back is the technical files AI engines look for, such as llms.txt or an open robots.txt, structured data describing the business, a heading structure that lays out what it offers, a clearly stated business identity and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 43 words. It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2019.