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AI Visibility Scorecard
MADE
murcells.com · E-commerce
Borderline visible. AI bots can crawl MADE, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#291,210 of 536,938 in E-commerce for AI visibility
4.3
/10
AEO Score
About MADE
from our crawl and measurement
MADE is a business whose own site puts it this way: "Our collection of shops in Jackson Hole, Wyoming. A curated experience of handmade, well crafted, high design, gifts and goods." When AI engines look at it, they find little to work with. It scores 4.3 out of 10.
Our crawl found structured data on the page (BreadcrumbList, WebSite, Organization), a readable heading structure, substantial page content. It also found the gaps that keep answer engines guessing: an llms.txt file, a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
8
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
5
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
0
No inbound links found yet.
Domain Trust
0
Little domain authority yet.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.3/10, MADE is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for MADE
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The $4.6 Trillion Problem Every E-Commerce Brand Ignores
Here's a number that should keep every e-commerce founder up at night: $4.6 trillion.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/murcells
Cite this score: Engagemii (2026). "AEO Score for MADE." Retrieved from https://engagemii.com/aeo/brands/murcells
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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