AI Visibility Scorecard
Murphy USA
murphysua.com · Food & Beverage
At 2.4/10, Murphy USA is near-invisible in AI search today. Most AI engines will not name it when asked about its category. The weakest signals are Structured Data, E-E-A-T Signals and Backlinks. That is fixable, and the signals below show where to start.
AI engines read this profile 6 times
Meta AI · Claude · Perplexity
24
AI Naming Predictability
iRarely named · 24/100
Food & Beverage average 12
Top 12% of Food & Beverage
See what's behind this score →2.4
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in Food & Beverage average 2. Claim your page and Engagemii is your first.
See what's behind this score →0
Muse Index Score
iAI agent readiness
Not agent-ready · 0/100
Food & Beverage average 18
See what's behind this score →0
About Murphy USA
from our crawl and measurement
Murphy USA describes itself simply: "Get lower gas prices and deals on snacks, drinks and more. Download the Murphy Drive Rewards App and register to start earning reward points." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 2.4 out of 10.
Our crawl found a readable heading structure. It is missing structured data describing the business, an llms.txt file and a sitemap.
AI crawlers have read this profile 6 times in our tracking, including Meta AI, ClaudeBot (Anthropic) and PerplexityBot.
- Company ·
- Murphy USA
- Website ·
- murphysua.com
- Industry ·
- Food & Beverage
- Location ·
- El Dorado, AR
- Site status ·
- Live (The website showed an active business site when last checked (Oct 31, 2026).)
- Last scored ·
- Nov 7, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
-
Not yet measured.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 2.4/10, Murphy USA is near-invisible to AI engines today. That is fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Murphy USA
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Why your brand doesn't show up in ChatGPT answers (and how to fix it)
ChatGPT doesn't crawl the web like Google does. When someone asks Claude about the best project management tools, the model isn't searching your website in real-time. It's pulling from training data that stopped months or years ago.
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Source & Attribution
Scored by Engagemii on November 7, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/murphysua
Cite this score: Engagemii (2026). "AEO Score for Murphy USA." Retrieved from https://engagemii.com/aeo/brands/murphysua
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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