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AI Visibility Scorecard
Murrays Balm
murraysmanuka.com · Healthcare
Borderline visible. AI bots can crawl Murrays Balm, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
Monitoring for AI engine activity
In the Engagemii AEO index
#483,807 of 730,331 in Healthcare for AI visibility
4.3
/10
AEO Score
About Murrays Balm
from our crawl and measurement
Murrays Balm describes itself simply: "New Zealand's natural skin balm, powered by 500+ MGO mānuka honey, kawakawa & native botanicals. Soothes lips, dry & irritated skin. Made by our Far North whānau." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.3 out of 10.
Almost none of the machinery AI engines read is present, including structured data describing the business, an llms.txt file, a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
7
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
10
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
7
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
0
No inbound links found yet.
Domain Trust
0
Little domain authority yet.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
0
No press coverage found yet.
Community
0
No community discussion yet.
0
No Reddit mentions found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.3/10, Murrays Balm is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Murrays Balm
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Trust Is the Product. AI Is How You Build It at Scale.
In health and wellness, you're not just selling a product. You're asking someone to trust you with their body.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/murraysmanuka
Cite this score: Engagemii (2026). "AEO Score for Murrays Balm." Retrieved from https://engagemii.com/aeo/brands/murraysmanuka
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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