AI Visibility Scorecard
Murrays Balm
murraysmanuka.com · E-commerce
Borderline visible. AI bots can crawl Murrays Balm, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 2 times
Claude
#174,275 of 739,481 in E-commerce for AI visibility
19
AI Naming Predictability
iRarely named · 19/100
E-commerce average 18
Top 50% of E-commerce
See what's behind this score →3.5
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in E-commerce average 9. Claim your page and Engagemii is your first.
See what's behind this score →40
Muse Index Score
iAI agent readiness
Transactable · 40/100
E-commerce average 27
See what's behind this score →0
About Murrays Balm
from our crawl and measurement
Murrays Balm describes itself simply: "New Zealand's natural skin balm, powered by 500+ MGO mānuka honey, kawakawa & native botanicals. Soothes lips, dry & irritated skin. Made by our Far North whānau." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.5 out of 10.
Almost none of the machinery AI engines read is present, including structured data describing the business, an llms.txt file, a sitemap.
- Company ·
- Murrays Balm
- Website ·
- murraysmanuka.com
- Industry ·
- E-commerce
- Site status ·
- Live (The website showed an active business site when last checked (Nov 1, 2026).)
- Last scored ·
- Jul 31, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 3.5/10, Murrays Balm is crawlable but under-signaled - fixable, and the signals above are where to start.
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The exact fixes for Murrays Balm
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How to Get Your Company Named by ChatGPT, Gemini, and Claude
When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
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Murrays Balm lists 3 products, 3 in stock, priced 10.99 to 28.99.
Show all 3 products
- Murray's Mānuka Balm — 75ml Jar · 28.99 · Skincare
- Murray's Mānuka Balm — 25ml Tube · 14.99 · Skincare
- Murray's Mānuka Balm — Lip Applicator 15ml · 10.99 · Skincare
Machine-readable copy: the product feed (JSON).
Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/murraysmanuka
Cite this score: Engagemii (2026). "AEO Score for Murrays Balm." Retrieved from https://engagemii.com/aeo/brands/murraysmanuka
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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