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Must Be Something
AEO Score: 4.5/10
Monitoring for AI engine activity
In the Engagemii AEO index
#939,521 of 2,136,321 in Media & Entertainment for AI visibility
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Must Be Something just got measured.
4.5/10 means Must Be Something is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
About Must Be Something
We are an independent, full-service advertising agency based in Portland, Oregon.
Details
AI Visibility Breakdown
2
Structured Data
4
Content Structure
7
Entity Clarity
6
E-E-A-T Signals
6
Technical AEO
2
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on July 10, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/mustbesomething
Cite this score: Engagemii (2026). "AEO Score for Must Be Something." Retrieved from https://engagemii.com/aeo/brands/mustbesomething
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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