NakNick

What are branded games and how do they work for marketing?

Branded games are custom games we create specifically for your business. They're like regular fun games, but with your brand's look, feel, and messaging built right in. Instead of interrupting people with ads, you entertain them - and they actually want to play! This creates positive memories of your brand while they're having fun.

How are branded games different from regular advertising?

Think of it this way: ads interrupt what people are doing, but games attract them. People choose to play games for 3-8 minutes on average, while they might skip a 30-second ad. Games create real engagement, not just views. Plus, we can build in ways to capture leads or share scores socially - it feels natural, not pushy.

What types of businesses benefit most from branded games?

Honestly, almost any business can benefit! They're great for trade shows (B2B companies love them), retail brands wanting to engage customers, startups building awareness, or anyone trying to explain something complex in a fun way. If you have an audience that likes having fun, branded games will work for you.

How long does it take to develop a custom branded game?

It depends on how custom you want it! Our Ready-to-Go games take about a week, Tailored Rebrands take 2 weeks, and fully custom games with new mechanics take longer. For trade shows, we can often get you something playable in 1-2 weeks using our existing templates.

What information do you need from me to start development?

We'll need your brand colors, logo, and any key messages you want to include. We'll also chat about your audience, where you'll use the game, and what you want to achieve. Don't worry if you're not sure about game mechanics - we can help figure that out together.

Can I see the game during development and request changes?

Absolutely! We'll show you progress along the way and you can give feedback. We include reasonable revisions to make sure you're happy with the final result. If you want to make big changes to the scope, we'll chat about how that affects timing and cost.

What platforms and devices will my game work on?

Your game will work on pretty much anything with a web browser - phones, tablets, laptops, desktops. No downloads needed, just click and play. We test across different devices to make sure everything looks and works great everywhere.

How is pricing structured?

There are two main pricing tracks depending on how custom you want the experience to be: **Template-based games** — use one of our existing game templates with your branding applied. These are priced per-game (individual games range from $400–$700 depending on complexity) plus campaign hosting ($80–$250). Add-ons like leaderboards, trivia, email capture, or landing pages are available at $100–$350 each. **Custom / bespoke builds** — a fully original game designed around your marketing goals. Starts at $7,500 base, with costs scaling based on game mechanic complexity (Platformer, Puzzle, Tower