NC Planning

NC Planning is a Cary, North Carolina business whose own site puts it this way: "Looking for an estate planning attorneys in Raleigh North Carolina? NC Planning is a state planning attorney who can help you ensure your family and assets are protected." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.0 out of 10.

On the page itself the strengths are clear: structured data describing the business, a clear heading structure, a clearly stated business identity, visible credibility markers, crawler access and the files AI engines look for and sitemaps and entity links AI can follow.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2010. By its own structured data it is a legal services business.