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AI Visibility Scorecard
Newbalance
newbalance.com · sporting goods
Borderline visible. AI bots can crawl Newbalance, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 1 times
Claude
#120,367 of 178,598 in Sports & Recreation for AI visibility
4
/10
AEO Score
About Newbalance
from our crawl and measurement
"Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance." That is how Newbalance introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.
Almost none of the machinery AI engines read is present, including structured data describing the business, an llms.txt file, a sitemap.
AI crawlers have visited the site once in our tracking, so the engines are already looking.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
5
Clear headings and answer-style content.
Entity Clarity
6
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
4
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
5
Established authority for your domain.
Entity Presence
0
Not in AI knowledge graphs yet.
News Mentions
7
Press and news coverage.
Community
0
No community discussion yet.
8
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4/10, Newbalance is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Newbalance
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Athletes Know What They Want. They Just Can't Find a Brand That Listens.
An athlete shopping for gear isn't browsing. They're problem-solving.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Newbalance.
Source & Attribution
Scored by Engagemii on May 13, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/newbalance
Cite this score: Engagemii (2026). "AEO Score for Newbalance." Retrieved from https://engagemii.com/aeo/brands/newbalance
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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