AI Visibility Scorecard
New Balance
newbalance.com · Fashion & Apparel
Somewhat visible. AI bots can read New Balance, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 9 times
Apple Intelligence · Claude · Meta AI · Perplexity
#93 of 246,155 in Fashion & Apparel for AI visibility
100
7
AEO Visibility
iVisible · 6.7/10
45
Muse Index Score
iAI agent readiness
Transactable · 45/100
0
AI Adoption
iNone detected · 0/100
About New Balance
from our crawl and measurement
"Shop sneakers, shoes, and a wide range of fitness clothing at New Balance and discover the perfect blend of timeless style, quality, and performance." That is how Newbalance of Boston, MA introduces itself. To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places and missing in others.
Our crawl found structured data on the page (Organization, WebPage, ItemList) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 9 times in our tracking, including ClaudeBot (Anthropic), Applebot (Siri) and Meta AI.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Good
Press and news coverage.
Community
Weak
No community discussion yet.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.7/10, New Balance has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for New Balance
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on October 22, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/newbalance
Cite this score: Engagemii (2026). "AEO Score for New Balance." Retrieved from https://engagemii.com/aeo/brands/newbalance
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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