Newswire

Newswire is a business whose own site puts it this way: "Newswire's Press Release Distribution services are powered by its best-in-class media database and monitoring software and trusted by thousands of companies." To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.2 out of 10.

On the page itself the strengths are clear: a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a partly stated business identity and a few credibility markers. What holds it back is structured data describing the business.

Away from its own site, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 4 times in our tracking, including OAI-SearchBot (OpenAI), PerplexityBot and Meta AI. It does link out to several social profiles, which helps engines tie the brand together. The business dates to 2012.