New Waves

New Waves is a business whose own site puts it this way: "Holistic Health and Fitness Coaching and Running Programmes in Guernsey. All programmes and courses are non-competitive in approach and suitable for beginners." When AI engines look at it, they find little to work with. It scores 3.5 out of 10.

On its own pages the site does well on crawler access and the files AI engines look for. It is passable on a workable page structure, a partly stated business identity and partial sitemap and link coverage. What holds it back is structured data describing the business and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.