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AI Visibility Scorecard
NFL.com
nfl.com · Sports & Recreation
Well-positioned for AI search. The breakdown below shows where NFL.com is still leaving points on the table.
AI engines read this profile 31 times
ChatGPT · Meta AI · Apple Intelligence · Amazon Alexa
#44 of 237,474 in Sports & Recreation for AI visibility
8.1
/10
AEO Score
About NFL.com
from our crawl and measurement
"The official source for NFL news, video highlights, game-day coverage, schedules, stats, scores and more." That is how NFL.com introduces itself. To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 8.1 out of 10.
Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.
AI crawlers have visited 14 times in our tracking, including PerplexityBot, OAI-SearchBot (OpenAI) and ClaudeBot (Anthropic).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
2
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
8
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
5
Established authority for your domain.
Reference Presence
10
Recognized in AI knowledge graphs.
News & Press
10
Press and news coverage.
Community
6
Forum and community discussion.
Social Mentions
9
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 8.1/10, NFL.com has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for NFL.com
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/nfl
Cite this score: Engagemii (2026). "AEO Score for NFL.com." Retrieved from https://engagemii.com/aeo/brands/nfl
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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