Nicole Di Donato

"Nicole Di Donato is a multimedia journalist with a passion for telling impactful stories. In her online portfolio, she features stories she's worked on for television, radio and online." That is how Nicole Di Donato introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.

On the page itself the strengths are clear: crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a workable page structure and a partly stated business identity. What holds it back is structured data describing the business and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

It does link out to several social profiles, which helps engines tie the brand together.