Niki Segnit - Author of The Flavour Thesaurus and Lateral Cooking

Niki Segnit is a business whose own site puts it this way: "Niki Segnit is the award-winning author of The Flavour Thesaurus, Lateral Cooking, and the hugely anticipated plant-led follow-up, The Flavour Thesaurus: More Flavours, out in May 2023." Its AI visibility score is 5.6 out of 10: the engines can find it, but they do not have much to hold on to.

On its own pages the site does well on crawler access and the files AI engines look for. It is passable on some structured data, a partly stated business identity and partial sitemap and link coverage. What holds it back is a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).