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AI Visibility Scorecard
Nielsen Norman Group
nngroup.com · Education
Well-positioned for AI search. The breakdown below shows where Nielsen Norman Group is still leaving points on the table.
AI engines read this profile 19 times
Meta AI · ChatGPT · Claude · Amazon Alexa
#8,660 of 891,517 in Education for AI visibility
7
AEO Visibility
iVisible · 7.2/10
5
Muse Index Score
iAI agent readiness
Basic · 5/100
0
AI Adoption
iNone detected · 0/100
About Nielsen Norman Group
from our crawl and measurement
"A leader in the user experience field, NN/g conducts groundbreaking research, trains and certifies UX practitioners, and provides UX consulting to clients." That is how Nielsen Norman Group introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.2 out of 10, a strong showing.
Our crawl found a sitemap and a readable heading structure. It is missing structured data describing the business and an llms.txt file.
AI crawlers have visited 10 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Meta AI.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
6
Experience, Expertise, Authority, Trust markers.
Technical AEO
5
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
6
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
6
Press and news coverage.
Community
9
Forum and community discussion.
Social Mentions
8
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.2/10, Nielsen Norman Group has a working base to build on - fixable, and the signals above are where to start.
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Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/nngroup
Cite this score: Engagemii (2026). "AEO Score for Nielsen Norman Group." Retrieved from https://engagemii.com/aeo/brands/nngroup
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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