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AI Visibility Scorecard
NorthLink Ferries
northlinkferries.com · Travel & Hospitality
Somewhat visible. AI bots can read NorthLink Ferries, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 4 times
Claude · ChatGPT
#24,593 of 432,254 in Travel & Hospitality for AI visibility
6.1
/10
AEO Score
About NorthLink Ferries
from our crawl and measurement
NorthLink Ferries is a business whose own site puts it this way: "Take a ferry to the Orkney and Shetland islands with NorthLink. Sail from Aberdeen to Lerwick, Aberden to Kirkwall and Scrabster to Stromness." Its AI visibility score is 6.1 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found structured data on the page (WebPage, BreadcrumbList, WebSite). It is missing an llms.txt file, a sitemap and a heading structure that lays out what it offers.
AI crawlers have visited 4 times in our tracking, including ClaudeBot (Anthropic) and GPTBot (ChatGPT).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
6
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
8
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
4
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
9
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
8
Inbound links from other sites.
Domain Authority
3
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.1/10, NorthLink Ferries has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for NorthLink Ferries
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/northlinkferries
Cite this score: Engagemii (2026). "AEO Score for NorthLink Ferries." Retrieved from https://engagemii.com/aeo/brands/northlinkferries
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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