Nostarch

"No Starch Press publishes the finest in geek entertainment, books on programming, hacking, Linux, security, and more for the technically curious." That is how Nostarch introduces itself. To AI engines like ChatGPT and Perplexity it is one of the more visible businesses we measure, scoring 7.1 out of 10.

On the page itself the strengths are clear: a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a few credibility markers. What holds it back is a clearly stated business identity and structured data describing the business.

Away from its own site, other sites link to it, AI engines recognise it as a distinct business, people discuss it in places AI engines read and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established and press coverage is thin.

AI crawlers have visited 2 times in our tracking, including GPTBot (ChatGPT). It does link out to several social profiles, which helps engines tie the brand together. The business dates to 1994.