Not the Bee

Not the Bee is a business whose own site puts it this way: "Not the Bee is your source for headlines that should be satire, but aren't." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.9 out of 10, readable in places and missing in others.

On the page itself the strengths are clear: sitemaps and entity links AI can follow. It is passable on some structured data and a partly stated business identity. What holds it back is a heading structure that lays out what it offers, credibility markers like credentials or reviews and the technical files AI engines look for, such as llms.txt or an open robots.txt.

Away from its own site, other sites link to it, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business.

It does link out to several social profiles, which helps engines tie the brand together.