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AI Visibility Scorecard
npdigital.com.au · Professional Services
Somewhat visible. AI bots can read NPD AU, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 2 times
Claude
#37,497 of 491,745 in Professional Services for AI visibility
5.9
/10
AEO Score
from our crawl and measurement
NPD AU describes itself simply: "We’re a digital marketing agency in Australia built by marketers, for marketers." Its AI visibility score is 5.5 out of 10: the engines can find it, but they do not have much to hold on to.
The gap is on the page itself: the site is missing structured data describing the business, an llms.txt file, a sitemap, which are the first things an answer engine looks for.
Our monitoring has logged 2 AI crawler visits here: the engines come, the question is what they find.
Higher is better · 0-10
Structured Data
5
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
8
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
9
Experience, Expertise, Authority, Trust markers.
Technical AEO
7
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
How the web signals your brand to AI
Backlinks
9
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 5.9/10, NPD AU has a working base to build on - fixable, and the signals above are where to start.
What experience do you have in the Australian market?
NP Digital was recently recognized as the Performance Marketing Agency of the Year, and an AdAge Best Place to Work. We have a well-established presence in Australia, with a dedicated team led by experienced regional leadership, including our Managing Director for Australia bringing 20+ years of agency and client‑side expertise. Our local operations are fully integrated with broader APAC capabilities, drawing on talent from our recent acquisition of SearchGuru to serve brands across Australia with precision and local insight.
What types of industries do you typically serve in Australia?
We support enterprises across a diverse set of verticals in Australia—most notably healthcare, fintech, consumer technology, and purpose-led retail. We also work with clients in sectors such as insurance, finance, travel, and e-commerce, delivering performance-driven digital programs tailored to each industry’s needs.
What services do you offer to support full digital marketing execution in Australia?
We deliver full-funnel digital marketing solutions that integrate paid media, organic search optimization, content strategy, creative storytelling, and predictive AI optimization into one strategic framework. Our approach ensures every campaign element—from media planning to messaging—is aligned for measurable ROI and efficiency.
How do you differentiate your approach and ensure relevancy for Australian businesses?
We combine global performance expertise and proprietary technology with deep understanding of the Australian digital landscape. Our model leverages agile team structures, strong leadership cohesion, and AI-driven analytics that fuel smarter, faster decision-making. As a result, clients benefit from locally informed strategies grounded in both cultural nuance and commercial clarity.
Is this your brand?
The exact fixes for NPD AU
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/npdigital-com-au
Cite this score: Engagemii (2026). "AEO Score for NPD AU." Retrieved from https://engagemii.com/aeo/brands/npdigital-com-au
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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