AI Visibility Scorecard
nytlabs.com
nytlabs.com · Media & Entertainment
Somewhat visible. AI bots can read nytlabs.com, but it is missing signals that would get it named ahead of competitors.
AI engines read this profile 10 times
Claude · Meta AI · ShapBot
#10,918 of 1,966,286 in Media & Entertainment for AI visibility
89
AI Naming Predictability
iAI names companies like this often · 89/100
Media & Entertainment average 17
Top 1% of Media & Entertainment
See what's behind this score →6
-
Network Authority
iNot connected yet
Media & Entertainment average 0.0
0 relationships · Media & Entertainment average 3
See what's behind this score →0
Muse Index Score
iAI agent readiness
Not agent-ready · 0/100
Media & Entertainment average 15
See what's behind this score →4
About nytlabs.com
from our crawl and measurement
nytlabs.com, based in New York City, NY, describes itself simply: "Research & Development at The New York Times explores how emerging technologies can be applied in service of journalism." Its AI visibility score is 5.5 out of 10: the engines can find it, but they do not have much to hold on to.
Our crawl found a readable heading structure. It is missing structured data describing the business, an llms.txt file and a sitemap.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
- Company ·
- nytlabs.com
- Website ·
- nytlabs.com
- Industry ·
- Media & Entertainment
- Location ·
- New York City, NY
- Site status ·
- Live (The website showed an active business site when last checked (Aug 26, 2026).)
- Last scored ·
- Aug 1, 2026
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Weak
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Fair
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Fair
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Good
Forum and community discussion.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 5.5/10, nytlabs.com has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for nytlabs.com
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How to Get Your Company Named by ChatGPT, Gemini, and Claude
When a buyer asks ChatGPT which company to use, two different things can happen. ChatGPT can name a company in its answer. Or it can link to a web page as a source. Most advice about AI visibility is about the second one. Our data says the first one is what matters.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/nytlabs
Cite this score: Engagemii (2026). "AEO Score for nytlabs.com." Retrieved from https://engagemii.com/aeo/brands/nytlabs
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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