AI Visibility Scorecard
Old 97
old97hemp.com · E-commerce
At 1.43/10, Old 97 is near-invisible in AI search today. Most AI engines will not name it when asked about its category. The weakest signals are E-E-A-T Signals, Backlinks and Domain Trust. That is fixable, and the signals below show where to start.
AI engines read this profile 2 times
Claude · Apple Intelligence
Top 50% in E-commerce for AI visibility
6
AI Naming Predictability
iRarely named · 6/100
E-commerce average 18
Top 93% of E-commerce
See what's behind this score →1.43
-
Network Authority
iNot connected yet
0 relationships on record. Businesses in E-commerce average 9. Claim your page and Engagemii is your first.
See what's behind this score →35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
E-commerce average 27
See what's behind this score →0
About Old 97
from our crawl and measurement
Old 97 is a business whose own site puts it this way: "Small batch hemp farmers in Central Virginia, providing your favorite full spectrum CBD products locally and online!" When AI engines look at it, they find little to work with. It scores 1.43 out of 10.
On its own pages the site does well on a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data. What holds it back is credibility markers like credentials or reviews.
Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.
- Company ·
- Old 97
- Website ·
- old97hemp.com
- Industry ·
- E-commerce
- Site status ·
- Live (The website showed an active business site when last checked (Oct 31, 2026).)
- Last scored ·
- Nov 8, 2026
The 6 on-page signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Strong
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
The 6 off-page signals AI reads
How the web signals your brand to AI
Backlinks
Weak
No inbound links found yet.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
-
Not yet measured.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 1.43/10, Old 97 is near-invisible to AI engines today. That is fixable, and the signals above are where to start.
Frequently Asked Questions
Hemp 101THE CBD FARMOur Cannabinoid ReceptorsIN THE KITCHEN Doses, Quantities, FrequencyIS CBD FOR ME?
See all posts › Client Reviews ★★★★★“Hey. So I used some of the cbd rub on my shoulder. It helped right away.
Why your brand doesn't show up in ChatGPT answers (and how to fix it)
ChatGPT doesn't crawl the web like Google does. When someone asks Claude about the best project management tools, the model isn't searching your website in real-time. It's pulling from training data that stopped months or years ago.
Continue reading in your free Engagemii portalSign up free to read the full article and get your AEO fix list for Old 97.
Source & Attribution
Scored by Engagemii on November 8, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/old97hemp
Cite this score: Engagemii (2026). "AEO Score for Old 97." Retrieved from https://engagemii.com/aeo/brands/old97hemp
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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