Old 97's

Old 97's describes itself simply: "Home page of Old 97's, an americana group from Dallas TX. Old 97's is an American alternative country band from Dallas, Texas." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.9 out of 10.

On the page it is passable on a partly stated business identity and partial sitemap and link coverage. What holds it back is structured data describing the business, the technical files AI engines look for, such as llms.txt or an open robots.txt, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established and it barely surfaces on Reddit. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and nobody is discussing it where AI engines look. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). There is not much on the page to read either, about 14 words. It does link out to several social profiles, which helps engines tie the brand together.