Optimite

What type of brands do you work with?

We work with ecommerce brands doing $1M to $30M in revenue. We have real depth in wellness, beauty, CBD, fashion, food and beverage, and home. Categories where the details actually matter.

What does retention marketing actually mean?

The whole system that turns one-time buyers into repeat customers. Email, SMS, lifecycle flows, list growth, loyalty programs, subscription retention, segmentation, deliverability. All as one connected program. Most agencies pick one or two pieces and call it retention. We build the whole thing.

How are you different from a generalist Klaviyo agency?

Vertical specialization. Six years of focused retention work. Senior strategist on every account. We don’t use generic playbooks. A wellness brand needs different things than a fashion brand. We build for the specifics.

Do you specialize in any specific verticals?

Yes. Wellness, beauty, CBD, fashion, food and beverage, and home. We have 500+ brands shipped across these categories. For verticals outside this list, we’ll be honest about whether we’re the right fit.

What’s your approach to AI in retention work?

We use AI internally to move faster — list segmentation, A/B test analysis, deliverability monitoring, draft generation. But we don’t lead with it. Buyers pay for outcomes and craft, not for “AI-powered” buzzwords. AI helps us be sharper. Humans do the strategy.

What does the engagement look like?

You get a senior strategist as your account lead, plus a dedicated team of designers, copywriters, and Klaviyo experts. Weekly check-ins. Monthly performance reports. Quarterly business reviews. One Slack channel. One dashboard. No coordination chaos.

What tools do you work with?

Klaviyo (Master Platinum Partner), Postscript, Attentive, Recharge, Smile.io, Yotpo, LoyaltyLion, HubSpot, Shopify, WooCommerce, and most major ESPs. Whether you’re already set up or need a full migration, we integrate smoothly.

Do you handle compliance for restricted verticals like CBD?

Yes. We have years of experience with deliverability and compliance for CBD, hemp, supplements, and other restricted categories. We know which language survives spam filters, which phrases trigger payment processor reviews, and how to keep your account safe.