PassKit - The Operating System for Mobile Wallet Engagement | Enabling Connected Customer Experiences

What is PassKit?

PassKit is a platform for creating, issuing, and managing Apple Wallet and Google Wallet passes, including loyalty cards, memberships, coupons, tickets, gift cards, and other mobile wallet passes.

Do my customers need to download an app?

No. Customers add passes directly to Apple Wallet on iOS and Google Wallet on Android from email, SMS, QR codes, or your website, so no extra app is required.

What can I build with PassKit?

You can build digital loyalty cards, memberships, coupons, event tickets, gift cards, boarding passes, and other wallet passes that update in real time as customers earn, redeem, or check in.

Can PassKit integrate with my existing systems?

Yes. PassKit connects to your existing systems using APIs, webhooks, Zapier, Make, and custom integrations so you can sync data, trigger pass updates, and automate loyalty workflows.

How does PassKit work with Apple Wallet and Google Wallet?

PassKit generates, distributes, and updates wallet passes that are compatible with Apple Wallet and Google Wallet, while you control design, rules, and data connections from your systems.

Do I need developers to use PassKit?

Non-technical teams can design and manage passes in the web portal, while developers can use PassKit APIs, webhooks, Zapier, or Make to build deeper, fully integrated experiences.

How is PassKit priced and is there a free trial?

PassKit uses usage-based pricing with a monthly Platform Fee plus fees based on the number and type of passes issued. There are no long-term contracts and every new account includes a 45-day free trial.

Is PassKit secure and scalable?

Yes. PassKit is SOC 2 Type II certified and is used by small businesses and global enterprises. We offer EU and US hosting, support dedicated environments, and are built with security, privacy, and high availability as core platform principles.