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AI Visibility Scorecard
Sensor Tower
pathmatics.com · Technology
Somewhat visible. AI bots can read Sensor Tower, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 4 times
ChatGPT · Meta AI
#87,869 of 2,637,789 in Technology for AI visibility
6.5
/10
AEO Score
About Sensor Tower
from our crawl and measurement
Pathmatics is a San Francisco, CA business whose own site puts it this way: "View current and historical spend and impression data. Track competitive ad spend, benchmark your competitors, and gain insights into advertising strategies." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.5 out of 10, readable in places, missing in others.
Our crawl found structured data on the page (FAQPage, Organization). It also found the gaps that keep answer engines guessing: an llms.txt file, a sitemap, a heading structure that lays out what it offers.
AI crawlers have visited the site 3 times in our tracking, so the engines are already looking.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
8
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
10
Clear headings and answer-style content.
Entity Clarity
7
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
5
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Authority
4
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.5/10, Sensor Tower has a working base to build on - fixable, and the signals above are where to start.
Frequently Asked Questions
1. What is Pathmatics by Sensor Tower?
Pathmatics is an omnichannel digital advertising intelligence platform that provides visibility into how brands, agencies, and publishers spend on digital media. It offers insights into ad spend, impressions, creatives, placements, and competitive strategies across major digital channels.
2. Which channels does Pathmatics track?
Pathmatics provides coverage across a wide range of digital advertising channels, including: Social (Facebook, Instagram, YouTube, TikTok, Twitter/X, Snapchat, LinkedIn) Display and video Mobile and desktop OTT/CTV (Netflix, Amazon Prime Video, Disney+, Hulu, Peacock, and more) Programmatic and direct buys Linear TV (coming early 2026) Retail Media Networks (via )
3. How does Pathmatics collect its data?
Pathmatics uses a combination of: First-party panel data from millions of users who opt in to sharing data Automated web crawlers that detect creatives, placements, and ad paths Partnerships and platform integrations Machine learning models to estimate spend and impressions This hybrid methodology enables accurate, scalable visibility into the digital advertising ecosystem.
4. Who uses Pathmatics?
We work with more than 2,500 top enterprises. Our customers include: Brand marketing teams Media and creative agencies Publishers Competitive intelligence teams Financial analysts and investors Adtech and martech professionals
5. What are the main use cases for Pathmatics?
Competitive analysis Creative strategy insights Media planning and optimization Market and category research Share-of-voice reporting Trend and seasonal analysis
6. Can Pathmatics data be exported?
Pathmatics data can be exported as a PDF or CSV. Exports can include creatives, spend tables, top advertisers, publisher rankings, and more.
7. What geographies does Pathmatics cover?
Coverage includes major markets such as the U.S., Canada, U.K., Germany, France, Italy, Spain, Australia, and select regions in MENA, LATAM and APAC.
Is this your brand?
The exact fixes for Sensor Tower
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Sensor Tower.
Source & Attribution
Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/pathmatics
Cite this score: Engagemii (2026). "AEO Score for Sensor Tower." Retrieved from https://engagemii.com/aeo/brands/pathmatics
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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