AI Visibility Scorecard
PAT McGRATH LABS
patmcgrath.com · Beauty & Personal Care
Well-positioned for AI search. The breakdown below shows where PAT McGRATH LABS is still leaving points on the table.
AI engines read this profile 23 times
Perplexity · Claude · Meta AI · Apple Intelligence
#2 of 208,573 in Beauty & Personal Care for AI visibility
100
AI Naming Predictability
iAI names companies like this often · 100/100
Top 1% of Beauty & Personal Care
8
AEO Visibility
iVisible · 7.7/10
50
Muse Index Score
iAI agent readiness
Transactable · 50/100
0
AI Adoption
iNone detected · 0/100
About PAT McGRATH LABS
from our crawl and measurement
"Defiantly decadent makeup inspired by editorial artistry, runway glamour and backstage beauty. Shop iconic looks for eyes, lips, complexion essentials and more." That is how PAT McGRATH LABS introduces itself. Measured against the twelve signals AI engines rely on, it scores 7.7 out of 10, a strong showing.
Our crawl found structured data on the page (Organization, WebSite), an llms.txt file for AI models and a sitemap.
AI crawlers have visited 19 times in our tracking, including ClaudeBot (Anthropic), GPTBot (ChatGPT) and Applebot (Siri).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Good
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Strong
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Strong
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Fair
Established authority for your domain.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Fair
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.7/10, PAT McGRATH LABS has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for PAT McGRATH LABS
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The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for PAT McGRATH LABS.
PAT McGRATH LABS lists 156 products, 88 in stock, priced 0.00 to 334.00.
Show all 156 products
- LUST: Gloss™ Duo Limited Release: Aliengelic Allure · 45.00 · KIT
- Skin Fetish: Pin · 17.00 · MERCH
- Divine Rose Poster & Notebook · 29.00 · MERCH
- Apparel 002 Gold Hieroglyphic Tote Bag · 30.00 · out of stock · MERCH
- Classic Makeup Bag · 28.00 · out of stock · MERCH
- APPAREL 001 TECH-NOIR SMOKE T · 60.00 · MERCH
- PMG X THE MET ADORNED S/S T · 45.00 · MERCH
- PMG X THE MET ADORNED L/S T · 42.00 · MERCH
- APPAREL 001 SMOKEY PARAPHERNALIA T · 60.00 · MERCH
- PMG X THE MET DIVINE L/S T · 60.00 · MERCH
- PMG X THE MET DECADENCE S/S T · 45.00 · MERCH
- Apparel 002 Classic Printed S/S T- Size M · 45.00 · MERCH
- FetishEYES™ Pin · 29.00 · MERCH
- Divine Rose Makeup Bag · 28.00
- Skin Fetish: Sublime Perfection Powder Brush · 62.00 · FACE
- Invisibrow Gel · 24.00 · EYES
- Backstage Artistry Luxe Eye Quad · 62.00 · EYES
- Backstage Artistry Face Quad: Color Blitz · 62.00 · FACE
- Mini Dramatique Mega Lip Pencil Duo · 32.00 · LIPS
- Mini DARK STAR Mascara · 15.00 · EYES
- Xtreme Eye Duo · 62.00 · out of stock · EYES
- Mothership Duo · 243.00 · KIT
- LUST: Gloss™ Trio · 75.00 · out of stock · KIT
- Legendary Glow: Blush & Setting Spray Duo · 58.00 · KIT
- Shipping Protection · 0.00 · insurance
- The Double Sculpt Lip Kit · 48.00 · KIT
- The Sculpt + Glow Kit · 48.00 · out of stock · KIT
- The Sculpt + Gloss Kit · 49.00 · KIT
- The Complete Lip Artistry Vault · 288.00 · KIT
- The Master Lip Artistry Set · 144.00 · KIT
- Lip Sculpt + Shade Contour Duo · 32.00 · Lipstick
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- LUXE GOLD: Mega Eye Palette + Lust Gloss · 87.00 · KIT
- THE DIVINE DECADE DUO: Eyes & Cheeks · 89.00 · out of stock · KIT
- Gold 001: The Divine Decade Edition · 52.00 · EYES
- Mini Divine Cream Blush: Legendary Glow Color Balm Duo · 32.00 · EYES
- Gilded Nirvana: Mega Eye Shadow Palette · 43.00 · EYES
- * · 0.00 · out of stock · E-spot 1
- Skin Fetish: Setting Spray Duo · 65.00 · KIT
- Skin Fetish: Sublime Perfection Blur & Set Kit · 63.00 · KIT
- Skin Fetish: Sublime Perfection Longwear Blurring Setting Spray · 38.00 · FACE
- Legendary Longwear Perfect Pairs · 50.00 · KIT
- Legendary Longwear Lip Liner · 29.00 · Lipstick
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- Divine Skin: Prep, Set, Glow Essentials Kit · 108.00 · KIT
- Skin Fetish: Glass 001 Legendary Glow Setting Spray · 38.00 · FACE
- ‘Taylor-Made’ Elson Lip & Eye Kit · 94.00 · KIT
- Divine Skin: Rose 001™ Signature Glow Duo · 141.00 · out of stock · KIT
- Divine Skin: Rose 001™ The Hydrating Glow Cream · 78.00 · FACE
- * · 0.00 · out of stock · E-spot 1
- Mothership Artistry Totale · 334.00 · out of stock · KIT
- Mothership XII: Petalmorphosis™ · 128.00 · EYES
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- Lip Fetish Balm · 39.00 · out of stock · Lipstick
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- Skin Fetish: Divine Glow Highlighter · 36.00 · out of stock · FACE
- * · 0.00 · out of stock · E-spot 1
- ‘Taylor Made’ Dramatique Lip & Eye Kit · 89.00 · out of stock · KIT
- Dramatique Mega Lip Pencil Artistry Trio · 78.00 · KIT
- Dramatique Mega Lip Pencil Artistry Duo · 52.00 · KIT
- Dramatique Mega Lip Pencil · 22.00 · LIPS
- Dual Precision Pencil Sharpener · 7.00 · Lipstick
- Chromecore Kit · 193.00 · out of stock · KIT
- Spa Skin Kit · 166.00 · out of stock · KIT
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- Pat McGrath Labs E-Gift Card · 25.00
- Sunlit Seduction & Divine Skin Duo · 184.00 · out of stock · KIT
- Huetopian Dream & Divine Skin Duo · 184.00 · KIT
- Divine Cream Blush: Legendary Glow Color Balm Duo · 52.00 · KIT
- Divine Cream Blush: Legendary Glow Color Balm · 22.00 · FACE
- OBSESSIVE OPULENCE: MATTETRANCE™ LIPSTICK · 34.00 · out of stock · LIPS
- Skin Fetish: Sublime Perfection Blurring Under-Eye Powder & Brush Duo · 68.00 · KIT
- Skin Fetish: Sublime Perfection Blurring Under-Eye Powder · 35.00 · FACE
- Matte & Shine Lip Kit · 59.00 · out of stock · KIT
- Skin Fetish: Sublime Perfection Foundation & Brush Duo · 112.00 · KIT
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- Blitz Astral Quad · 62.00 · EYES
- MatteTrance™ Lipstick Heart's Desire Edition · 39.00 · out of stock · Lipstick
- Divine Skin Prep & Prime Duo · 108.00 · out of stock · KIT
- MTHRSHP MEGA & Sublime Skin Duo · 114.00 · out of stock · KIT
- Celestial Nirvana Blush & Glow Duo · 79.00 · out of stock · KIT
- Skin Fetish: Divine Blush · 29.00 · FACE
- Skin Fetish: Sublime Perfection Primer 30ml/1oz · 38.00 · out of stock · FACE
- Mothership Cosmic Runway Trio · 300.00 · out of stock · KIT
- Mothership Totale III · 300.00 · out of stock · KIT
- The 'Taylor-Made' Lip Kit · 57.00 · KIT
- Mothership Galaxy Totale · 300.00 · out of stock · KIT
- Mothership Totale Trio · 300.00 · out of stock · KIT
- Mothership Totale · 300.00 · out of stock · EYES
- Divine Rose Everything Kit · 315.00 · out of stock · KIT
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- * · 0.00 · out of stock · E-spot 1
- Luxe Quad Duo · 112.00 · KIT
- DARK STAR x FetishEYES™ Mascara Duo · 58.00 · out of stock · KIT
- Divine Blush Trio · 105.00 · FACE
- IntensifEYES™ Longwear Primer · 32.00 · EYES
- Mothership XI: Sunlit Seduction · 128.00 · out of stock · EYES
- LUST: Gloss™ Shimmer & Shine Duo · 46.00 · KIT
- Lip Fetish Sheer Colour Balm Trio · 98.00 · out of stock · KIT
- Skin Fetish: Divine Bronzer Brush · 39.00 · BRUSH
- Venus in Fleurs Luxe Quad: Voyeuristic Vixen · 62.00 · EYES
- MatteTrance™ Lipstick Duo · 62.00 · KIT
- Mothership & LUST: Gloss™ Kit · 135.00 · KIT
- Skin Fetish: Divine Bronzer Duo · 68.00 · KIT
- Divine Bronze Luxe Quad: Venusian Sunrise · 62.00 · EYES
- Skin Fetish: Divine Bronzer · 29.00 · FACE
- SatinAllure™ Lipstick Duo · 42.00 · KIT
- SatinAllure™ Lipstick · 23.00 · Lipstick
- The 'Taylor-Made’ Eye Kit · 62.00 · out of stock · KIT
- DARK STAR Volumising Mascara · 34.00 · EYES
- Mothership X: Moonlit Seduction · 128.00 · EYES
- Mothership IX: Huetopian Dream · 99.00 · EYES
- Skin Fetish: Divine Glow Highlighter · 36.00 · FACE
- Sublime Perfection Brush Duo · 67.00 · out of stock · KIT
- Divine Skin: Rose 001™ The Essence · 86.00 · FACE
- Skin Fetish: Divine Blush Brush · 39.00 · BRUSH
- Skin Fetish: Sublime Perfection Foundation Brush · 55.00 · BRUSH
- Sublime Shine Brush Duo · 64.00 · out of stock
- Lip Fetish Sheer Colour Balm · 39.00 · out of stock · Lipstick
- PermaGel Ultra Glide Eye Pencil · 29.00 · EYES
- Skin Fetish: Sublime Perfection Blurring Brush · 42.00 · BRUSH
- LiquiLUST™ Duo · 54.00 · KIT
- LiquiLUST™: Legendary Wear Lipstick · 34.00 · Lipstick
- Skin Fetish: Sublime Perfection Highlighting Brush · 48.00 · out of stock · FACE
- Mothership VIII: Divine Rose II · 99.00 · EYES
- Skin Fetish: Sublime Perfection Concealer Brush · 36.00 · FACE
- Skin Fetish: Sublime Perfection Concealer · 34.00 · FACE
- Mothership VII: Divine Rose · 128.00 · out of stock · EYES
- Skin Fetish: Sublime Perfection Foundation · 69.00 · FACE
- Skin Fetish: Sublime Perfection Setting Powder · 32.00 · FACE
- FetishEYES™ Lengthening Mascara · 34.00 · out of stock · EYES
- LUST: Gloss™ · 29.00 · LIPS
- Mothership V: Bronze Seduction · 128.00 · out of stock · EYES
- Skin Fetish: Highlighter + Balm Duo · 37.00 · FACE
- Perma Precision Liquid Eyeliner · 36.00 · EYES
- MatteTrance™ Lipstick · 29.00 · LIPS
- Mothership I: Subliminal · 128.00 · EYES
- Mothership II: Sublime · 99.00 · out of stock · EYES
- Mothership III: Subversive · 128.00 · out of stock · EYES
Machine-readable copy: the product feed (JSON).
Source & Attribution
Scored by Engagemii on October 25, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/patmcgrath
Cite this score: Engagemii (2026). "AEO Score for PAT McGRATH LABS." Retrieved from https://engagemii.com/aeo/brands/patmcgrath
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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