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AI Visibility Scorecard
Pete's Surplus Store
petessurplusmn.com · E-commerce
Borderline visible. AI bots can crawl Pete's Surplus Store, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 2 times
Claude · Meta AI
#455,969 of 639,051 in E-commerce for AI visibility
3.7
/10
AEO Score
About Pete's Surplus Store
from our crawl and measurement
Pete's Surplus Store is a New London, MN business whose own site puts it this way: "Pete's Surplus Store Home Nestled at the intersection of State Highway 9 and Highway 71 NE in New London, Minnesota, Pete's Surplus Store stands as a testament to family tradition and." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.7 out of 10.
The site is missing structured data describing the business, an llms.txt file and a sitemap.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
3
Clear headings and answer-style content.
Entity Clarity
1
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
2
Experience, Expertise, Authority, Trust markers.
Technical AEO
4
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
7
Inbound links from other sites.
Domain Authority
1
Established authority for your domain.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 3.7/10, Pete's Surplus Store is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Pete's Surplus Store
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on August 9, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/petessurplusmn
Cite this score: Engagemii (2026). "AEO Score for Pete's Surplus Store." Retrieved from https://engagemii.com/aeo/brands/petessurplusmn
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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