Symco Growth Group

How do I grow my business?

The best way to grow your business is to be intentional and proactive. Organic growth is good, but you never want your customers in charge of your growth strategy. You always want to be in control. You control your business growth by setting your strategy, monitoring progress on your strategic goals, and making adjustments along the way.

What is strategy?

My definition of strategy is the proactive and intentional utilization of your strengths and resources to provide optimal value to your ideal customers. It's about saying "No" to lots of little opportunities that might generate cash but distract you from providing significant value to customers who really need and want your help and can afford to pay.

What is a brand?

A brand is your customer's perception of your value, your ability to solve their problems and improve their results, and the customer's experience they receive from you during the process.

Isn't marketing just about advertising?

Advertising is about buying space (physical like magazine ads or billboards; digital is online) to put your content in front of a potential buyer. Advertising is a tactic, and an expensive one at that. Marketing is the overall strategy and framework to create and communicate your unique value and how you help your customers to solve their problems.

What's the difference between profit and cash flow? Aren't they the same?

Profit is what is left over when expenses are subtracted from revenues. These are calculated on the accrual basis which means your record revenues when you deliver the product or service to the customer, not when you are paid by the customer. Expenses are recorded when you incur or consume the product and service and not when you pay for the service.