Phunware

What is a guest intelligence platform for resorts?

A guest intelligence platform connects location data – where guests move on a property – with behavioral and transactional data to help operators predict what guests want next and act on that in real time. Unlike standalone navigation apps or generic CRM tools, it gives operators a complete picture of how their property performs across every venue, and gives guests a seamless, personalized experience without requiring them to ask for help.

How does Phunware help increase ancillary revenue at resorts?

Phunware increases ancillary revenue by matching guest intent with available inventory. Personalized, geo-targeted offers reach guests at the moment they are most likely to act, based on where they are and what they have shown interest in during their stay. Offers are based on behavior, not demographics, which increases conversion rates and replaces the broadcast approach most properties rely on today.

What is the difference between wayfinding and guest intelligence?

Wayfinding is where guest intelligence starts. It solves the navigation problem guests face at large, complex, resorts. But wayfinding alone is a single-use utility. Guest intelligence uses the data generated by navigation, AI concierge interactions, and geo-targeted engagement to build a picture of each guest’s stay. That picture is what allows a property to predict what a guest wants next, identify which venues are underperforming, and understand where ancillary revenue is being captured, and missed entirely

Which resort properties use Phunware?

Phunware is deployed at Atlantis Paradise Island, Wailea Beach Resort, Marriott Maui, Ryman Hospitality Properties, Hershey Entertainment and Resorts, and Thumper Pond, among others. At Wailea Beach Resort, more than 70% of guests use the platform during their stay, and the property leads the Marriott Bonvoy Hawaiian Islands portfolio in ancillary revenue per occupied room. At Atlantis, guests actively recommend the platform to other guests in travel communities before they arrive.

Does Phunware integrate with existing hotel systems?

Yes. Phunware integrates with property management systems, point-of-sale platforms, spa and activity booking systems, CRM platforms, and loyalty programs. The platform is designed to connect the systems a property already operates, not replace them. Implementation minimizes IT burden with documented APIs, clear SLAs, and a support model that reduces ongoing operational overhead.

How long does it take to deploy Phunware at a resort property?

For most properties, guest-facing functionality is live within weeks of kickoff, not months. The platform sits on top of existing infrastructure and does not require operational changes to go live. Speed to value is a design principle, not an afterthought.