AI Visibility Scorecard
Pick My Postcode
pickmypostcode.com · Media & Entertainment
Somewhat visible. AI bots can read Pick My Postcode, but it is missing the structured signals that push citation rate above competitors.
AI engines read this profile 16 times
Meta AI · Claude · Apple Intelligence · Perplexity
#7,311 of 1,965,746 in Media & Entertainment for AI visibility
7
AEO Visibility
iVisible · 6.9/10
35
Muse Index Score
iAI agent readiness
Transactable · 35/100
0
AI Adoption
iNone detected · 0/100
About Pick My Postcode
from our crawl and measurement
Pick My Postcode describes itself simply: "The UK’s FREE Daily postcode lottery. No cost, no spam, no catch. Just register your postcode to enter into multiple daily cash draws. It’s simple, safe and good fun!." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.9 out of 10, readable in places and missing in others.
On the page itself the strengths are clear: a clear heading structure, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on some structured data, a partly stated business identity and a few credibility markers.
Away from its own site, other sites link to it and it comes up on Reddit. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on and nobody is discussing it where AI engines look. Those are earned elsewhere on the web, not fixed on the site itself.
AI crawlers have visited 2 times in our tracking, including ClaudeBot (Anthropic). It does link out to several social profiles, which helps engines tie the brand together.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Good
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 6.9/10, Pick My Postcode has a working base to build on - fixable, and the signals above are where to start.
Frequently Asked Questions
What is PMP Competitions?
PMP Competitions is a brand-new platform offering free prize draws and instant win competitions every day. The competitions are run on our behalf by DMRi, which means they operate on a separate website from Pick My Postcode. Because of this, you’ll need to create a separate registration in order to enter the competitions.
Ways to Win?
There are two types of competition on site: Prize Draws and Instant Wins. For ‘Prize Draw Competitions’, you must successfully select the correct answer to the question from the multiple-choice answers given. Should you select the correct answer you will automatically have gained one entry into the prize draw from which winners will be randomly selected from all of the correct entries into that particular prize draw.
How Many Times Can I Enter?
Every competition can be entered once per day, giving you a fresh chance to win every 24 hours. Thus, you can come back and enter again each day while a competition is live to increase your chances of winning. You can also get additional entries by sharing on social media, email or just by sending the link to a friend.
Have More Questions?
You can join our new Facebook Group – Pick My Postcode Competitions. Once you’ve joined you can ask questions that we or other PMPers can answer! We’ll also keep that updated with exciting new competitions. If you have more questions about how PMP Competitions works, you can read their rules of play, FAQs or send questions in via their contact form.
Is this your brand?
The exact fixes for Pick My Postcode
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Pick My Postcode.
Source & Attribution
Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/pickmypostcode
Cite this score: Engagemii (2026). "AEO Score for Pick My Postcode." Retrieved from https://engagemii.com/aeo/brands/pickmypostcode
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform