The Startaê Playbook / Startaê Playbook

What's the problem out there?

After a startup grows out of the early stage and becomes more established, it's time to improve its product and scale. To do that they usually need to: Improve the user experience; Improve the conversion and sales; Focus on refining the product benefits that already work from a technical point of view but need to work from a user centered point of view.

Who are our clients? What do they look like?

We work mainly with international tech startups. They need to develop their product quickly and with minimal risk, either to go to market or to show to the investors. They are focused on the product development, experience improvement and growth. We usually work with well-established startups because the challenges we solve are better related to the challenges startups have at this stage of their business.

What are the client main challenges?

They need to continue developing and improving their product and their business but face challenges to do that smoothly. That can happen in two main ways: Peak Moments Don't have enough people on the Design/Developer team to meet the demand on a certain period of time (eg. a product release) but it does not make sense to hire a full time person because after this moment passes that person will not have what to do.

What is our big claim?

We will strive to deliver results every day during the project development. The client is always a part of the process, he won't see everything only at the end.