PodRoll

What is PodRoll and how do feed drops work?

PodRoll is a podcast growth platform that uses Dynamic Feed Drops to place your podcast episode directly in established podcast feeds. When a host show publishes a new episode, your promo appears right below it in their subscribers' feeds. Listeners can tap once to follow your show. No scripts, no ad reads - just native placement that converts.

How is PodRoll different from other podcast growth services?

Unlike common growth tactics that use bots, fake downloads, or inflated metrics, PodRoll delivers real audience growth. We only work with verified podcast apps (Apple Podcasts and Spotify), never use web players or bot farms, and all downloads are IAB compliant. You get real listeners who actively subscribe to podcasts.

How much does PodRoll cost?

PodRoll uses a CPM (cost per thousand downloads) bidding model. Most bids fall between $50-$250 CPM. For example, $100 CPM equals $0.10 per download. The minimum budget is $500. You only pay for downloads actually delivered - no upfront payment required. You can pause or stop your campaign anytime.

Can I earn money by hosting feed drops on my podcast?

Yes! If you have an established podcast, you can monetize by selling feed drop slots. You earn premium CPMs for minimal work - no scripts or coordination needed. You approve every show that appears in your feed, maintaining full control. More shows in the network means more demand and better matches.

What is the average conversion rate for PodRoll feed drops?

Based on 160,000+ feed drops across 5,000+ podcasts, PodRoll achieves an average 6.1% unique device conversion rate. Top-performing categories include News (11.4%), Self-improvement (11.0%), and Music (8.0%). Conversion rates vary by podcast category and targeting.