Reserved for TechCrunch

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AEO Score: 5/10

Monitoring for AI engine activity

In the Engagemii AEO index

pointreach.com

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What this score means

Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. TechCrunch just got measured.

5/10 means TechCrunch is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.

About TechCrunch

Essence, a digital marketing agency based in London and New York with clients like Google and eBay, is beefing up its mobile assets and expanding its presence in the U.S.: it has acquired Point Reach, a West Coast mobile advertising agency that also works with eBay, as well as Walgreens, Disney, AT&T and other mass-market brands. Financial terms of the deal were not disclosed in a statement announcing the deal.

Key Topics

More Mobile Ad Consolidation: Essence Buys Mass Market Mobile Agency Point Reach

Details

Industry: Media & Entertainment

pointreach.com

AI Visibility Breakdown

2

Structured Data

7

Content Structure

6

Entity Clarity

6

E-E-A-T Signals

6

Technical AEO

4

AI Discoverability

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Your full 6-category score breakdown

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Exact fixes: robots.txt, schema, llms.txt

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AI bot crawls from ChatGPT, Claude, Perplexity, Gemini

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Picked for TechCrunch: How-To

How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide

The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.

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Source & Attribution

Scored by Engagemii on June 28, 2026. Methodology: engagemii.com/aeo/methodology

Source URL: https://engagemii.com/aeo/brands/pointreach

Cite this score: Engagemii (2026). "AEO Score for TechCrunch." Retrieved from https://engagemii.com/aeo/brands/pointreach

Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.

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