Basis

What is Basis DSP?

Basis DSP provides tools for advertisers, or media buyers, to purchase digital ad space on website and mobile sites and applications. To accomplish these goals, the Basis DSP collects pseudonymous information from these websites, mobile sites and mobile applications and supplements that information with data from third parties.

How does Basis DSP use the information that it collects?

We use the information we collect to serve targeted ads to individuals.

How long is the information stored and kept?

For data collected via browsers and stored in cookies, Basis DSP stores this data for up to 60 days. For data collected via mobile application advertising and stored via mobile advertising IDs Basis DSP stores this data for up to 180 days. Our systems typically reset the retention period each time we encounter the same user.

How does Basis DSP collect this information?

Basis DSP uses cookies, beacons, mobile SDKs, tags and other technology to collect data associated with particular devices or web browsers. Customers then use this data within Basis DSP to enhance and refine digital ad campaigns. We may collect advertising identifiers assigned by Google, as part of our processing activities which we use to serve ads.

Does Basis DSP use web beacons (aka clear GIFs or web bugs)?

Yes. “Web beacons” are small images (generally a single transparent pixel) with a unique identifier, served to you as part of a web page or other document. Web beacons may be used in parts of our services for purposes such as site traffic reporting, unique visitor counts, advertising auditing and reporting, and personalization. For more information on web beacons, see http://www.allaboutcookies.org/faqs/beacons.html