The Nov Project

The Nov Project is a business whose own site puts it this way: "<p>Project 100 in 30 is designed to be a simple experience in portrait photography. Founded by photographer Adam Murphy. </p>." To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.2 out of 10.

On the page itself the strengths are clear: a clearly stated business identity. It is passable on some structured data and basic crawler access. What holds it back is a heading structure that lays out what it offers, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

There is not much on the page to read either, about 124 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.