AI Visibility Scorecard
ProPublica
propublica.org · Nonprofits
Somewhat visible. AI bots can read ProPublica, but it is missing signals that would get it named ahead of competitors.
AI engines read this profile 25 times
Perplexity · Claude · Meta AI · ChatGPT
#260 of 827,667 in Nonprofits for AI visibility
100
AI Naming Predictability
iAI names companies like this often · 100/100
Nonprofits average 9
Top 1% of Nonprofits
See what's behind this score →7
-
Network Authority
iNot connected yet
Nonprofits average 0.0
0 relationships · Nonprofits average 2
See what's behind this score →35
Muse Index Score
iAI agent readiness
Agent-ready · 35/100
Nonprofits average 14
See what's behind this score →4
About ProPublica
from our crawl and measurement
ProPublica is a business whose own site puts it this way: "ProPublica is an independent, non-profit newsroom that produces investigative journalism in the public interest." To AI engines like ChatGPT and Perplexity it is partially visible, scoring 6.7 out of 10, readable in places and missing in others.
Our crawl found structured data on the page (WebPage, BreadcrumbList, WebSite), a sitemap and a readable heading structure. It is missing an llms.txt file.
AI crawlers have visited 8 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Meta AI.
- Company ·
- ProPublica
- Website ·
- propublica.org
- Industry ·
- Nonprofits
- Location ·
- New York, New York
- Site status ·
- Live (The website showed an active business site when last checked (Oct 31, 2026).)
- Last scored ·
- Aug 1, 2026
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Good
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Strong
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Good
Established authority for your domain.
Reference Presence
Strong
Recognized in AI knowledge graphs.
News & Press
Strong
Press and news coverage.
Community
Strong
Forum and community discussion.
Social Mentions
Strong
Social discussion and mentions.
What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can read your site and name it in answers. At 6.7/10, ProPublica has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for ProPublica
Which AI engines already crawl you
Free AI bot monitoring: see every AI crawler that visits you
Already have an account? Sign in
The AEO Checklist Every Small Business Owner Needs Right Now
Your potential customers are asking ChatGPT, Gemini, and Claude questions about your product category. These AI models are giving answers without sending traffic to your website. You're not losing rank. You're losing visibility entirely.
Continue reading in your free Engagemii portalSign up free to read the full article and get your AEO fix list for ProPublica.
Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/propublica-org
Cite this score: Engagemii (2026). "AEO Score for ProPublica." Retrieved from https://engagemii.com/aeo/brands/propublica-org
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
Powered by Engagemii - The Answer Engine Optimization (AEO) Platform