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AI Visibility Scorecard
PUMA US
puma.com · Fashion & Apparel
Well-positioned for AI search. The breakdown below shows where PUMA US is still leaving points on the table.
AI engines read this profile 7 times
ChatGPT · Claude · Apple Intelligence · ChatGPT Search
#50 of 225,892 in Fashion & Apparel for AI visibility
7.2
/10
AEO Score
About PUMA US
from our crawl and measurement
Puma is a Herzogenaurach business whose own site puts it this way: "PUMA is one of the world's leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories." Measured against the twelve signals AI engines rely on, it scores 7.2 out of 10, a strong showing.
Our crawl found structured data on the page (Corporation, WebSite) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 7 times in our tracking, including Applebot (Siri), OAI-SearchBot (OpenAI) and ClaudeBot (Anthropic).
The 6 signals AI reads
Higher is better · 0-10
Structured Data
3
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
6
Clear headings and answer-style content.
Entity Clarity
5
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
3
Experience, Expertise, Authority, Trust markers.
Technical AEO
6
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
8
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
10
Inbound links from other sites.
Domain Trust
6
Established authority for your domain.
Entity Presence
10
Recognized in AI knowledge graphs.
News Mentions
7
Press and news coverage.
Community
5
Forum and community discussion.
8
Reddit mentions and discussion.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 7.2/10, PUMA US has a working base to build on - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for PUMA US
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
The Fitting Room Question Your Website Can't Answer (Yet)
Fashion is the most personal purchase category on the internet. And yet most fashion brands treat their website like a lookbook - beautiful to scroll, impossible to actually talk to.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for PUMA US.
Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/puma
Cite this score: Engagemii (2026). "AEO Score for PUMA US." Retrieved from https://engagemii.com/aeo/brands/puma
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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