Pure Cravings

Pure Cravings is a Sausalito, CA business whose own site puts it this way: "Pure Cravings is a world-leading, premium cat food, the only brand in the world mercury testing every fish and catch to a strict mercury limit!." Measured against the twelve signals AI engines rely on, it scores 8.0 out of 10, a strong showing.

On its own pages the site does well on structured data describing the business, a clear heading structure, a clearly stated business identity, crawler access and the files AI engines look for and sitemaps and entity links AI can follow. It is passable on a few credibility markers.

Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited 7 times in our tracking, including ClaudeBot (Anthropic), GPTBot (ChatGPT) and Meta AI. The business dates to 2020.