Tumblr

Tumblr describes itself simply: "The Russian parliament has passed a new law that prohibits gay propaganda. This includes a ban on the rainbow. We think that the world looks much better with more rainbows, not less." When AI engines look at it, they find little to work with. It scores 4.9 out of 10.

The page falls short on structured data describing the business, a clearly stated business identity, the technical files AI engines look for, such as llms.txt or an open robots.txt, sitemaps and entity links AI can follow, a heading structure that lays out what it offers and credibility markers like credentials or reviews.

Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

There is not much on the page to read either, about 53 words.