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What this score means
Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Refinery29 just got measured.
5/10 means Refinery29 is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
About Refinery29
Refinery29 is a creative global platform for ALL young people. We tell stories in our own words that enlighten, inspire, and drive change from the ground up. We exist at the intersection of style, fashion, beauty & shopping; work & money; sex, relationships & wellbeing; entertainment and gaming, and identity. As a community-driven brand, our mission is to arm you with what you and your communities need to find joy, meaning, and agency.
Key Topics
Details
Industry: Media & Entertainment
r29.comAI Visibility Breakdown
5
Structured Data
8
Content Structure
5
Entity Clarity
3
E-E-A-T Signals
6
Technical AEO
4
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on June 30, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/r29
Cite this score: Engagemii (2026). "AEO Score for Refinery29." Retrieved from https://engagemii.com/aeo/brands/r29
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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