AI Visibility Scorecard
Refinery29
r29.com · Fashion & Apparel
Borderline visible. AI bots can crawl Refinery29, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 6 times
Claude · Meta AI · Apple Intelligence
#6,146 of 246,109 in Fashion & Apparel for AI visibility
12
AI Naming Predictability
iNamed occasionally · 12/100
More likely to be named than 98% of Fashion & Apparel companies
5
AEO Visibility
iBorderline · 4.7/10
30
Muse Index Score
iAI agent readiness
Agent-ready · 30/100
0
AI Adoption
iNone detected · 0/100
About Refinery29
from our crawl and measurement
"Refinery29 is a creative global platform for ALL young people. We tell stories in our own words that enlighten, inspire, and drive change from the ground up." That is how Refinery29 introduces itself. When AI engines look at it, they find little to work with. It scores 4.7 out of 10.
Our crawl found structured data on the page (Organization, WebPage, WebSite) and a readable heading structure. It is missing an llms.txt file and a sitemap.
AI crawlers have visited 3 times in our tracking, including ClaudeBot (Anthropic) and Meta AI.
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Fair
Clear headings and answer-style content.
Entity Clarity
Fair
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Fair
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Good
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Strong
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.7/10, Refinery29 is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Refinery29
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
Continue reading in your free Engagemii portalFree signup unlocks the full article plus your personalized AEO fix list for Refinery29.
Source & Attribution
Scored by Engagemii on August 2, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/r29
Cite this score: Engagemii (2026). "AEO Score for Refinery29." Retrieved from https://engagemii.com/aeo/brands/r29
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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