Rachael on the go

How many words to say hello?

I want to say hello but I don’t have time. I have to get onto explaining that this is a place for turning your writing into a tool for success at work. And everything I say has to use smart words because, like me, you won’t have time to waste. You may be reading this post on the way to work or as your last task of the day. Whatever you’re doing now, you’ll soon move on to something else.

ABC means Always Be Communicating? Really?

We are getting better at cramming longer messages into fewer words. First, the advertising industry boomed mid 19th century (a la Mad Men), and everyone got slogan happy and grab savvy. Then television and journalism became allies, and we had a new generation of broadcasters and newspaper men and women adept at the 30 second grab and the killer headline.

Where are your manners?

I’ve decided Twitter and other social media are a form of verbal warfare. The current worldwide campaign against online sexual violence agrees: people are not prepared to tolerate the vile online abuse hurled at women. While we enjoy online text that is informative, inspiring, funny, witty and even trivial, we are learning how it can also be aggressive and criminal.