Rarely Certain

Rarely Certain is a business whose own site puts it this way: "Welcome to the post-tribal struggle. Being 'right' is overrated anyway. It's not what you think, it's why you think it. Some posts about personal subjective wellbeing (not self-help shit)." When AI engines look at it, they find little to work with. It scores 4.5 out of 10.

The page falls short on a clearly stated business identity, the technical files AI engines look for, such as llms.txt or an open robots.txt, structured data describing the business, a heading structure that lays out what it offers, credibility markers like credentials or reviews and sitemaps and entity links AI can follow.

Off the page, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. None of that can be fixed on the page: it has to be earned.

AI crawlers have visited once in our tracking, including Applebot (Siri). There is not much on the page to read either, about 54 words. The site links to no social profiles, so there is nothing tying the brand to a wider presence.