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What is email append and how does it work?

Email append is the process of adding missing email addresses to your existing customer database by matching your data with a vendor’s database. The process involves cross-referencing the provided customer information, such as name and postal address, with the vendor’s database to find corresponding email addresses.

How many years of experience do you have in providing email append services?

Reach Marketing has been serving clients since its establishment in 2011. Additionally, our senior team members each bring decades of expertise, ensuring that our strategies and execution are grounded in extensive industry knowledge and proven best practices.

What is the typical success rate for email append services?

The success rate for email append services can vary depending on the quality of your existing data and the vendor’s database. Typically, a good email append service can achieve a match rate of 20-40%. The success rate can be higher for well-maintained and accurate customer records.

How often should I perform an email append?

It’s advisable to perform an email append annually or biannually, depending on the rate at which your customer data changes and the nature of your industry. Regular email appends help maintain the accuracy of your email list and ensure you have the most up-to-date contact information for effective marketing.