AI Visibility Scorecard
Reference Hockey
referencehockey.com · E-commerce
Borderline visible. AI bots can crawl Reference Hockey, but the structured-data signals are thin - you are at real risk of being skipped when buyers ask ChatGPT, Claude, or Perplexity for a recommendation.
AI engines read this profile 4 times
Claude · Meta AI
#396,102 of 738,442 in E-commerce for AI visibility
4
AEO Visibility
iBorderline · 4.4/10
25
Muse Index Score
iAI agent readiness
Basic · 25/100
0
AI Adoption
iNone detected · 0/100
About Reference Hockey
from our crawl and measurement
"Shop authentic pro stock hockey sticks from NHL, AHL & NCAA players at up to 70% off retail. Genuine pro-spec gear, real flex & curve options, fast shipping." That is how Reference Hockey introduces itself. To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.4 out of 10.
On the page itself the strengths are clear: crawler access and the files AI engines look for. It is passable on a partly stated business identity. What holds it back is structured data describing the business, a heading structure that lays out what it offers, sitemaps and entity links AI can follow and credibility markers like credentials or reviews.
Away from its own site, other sites link to it. There is some, but not much, sign that the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.
AI crawlers have visited once in our tracking, including ClaudeBot (Anthropic).
The 6 signals AI reads
Strong · Good · Fair · Weak
Structured Data
Fair
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
Weak
Clear headings and answer-style content.
Entity Clarity
Good
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
Weak
Experience, Expertise, Authority, Trust markers.
Technical AEO
Good
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
Fair
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
Good
Inbound links from other sites.
Domain Authority
Weak
Little domain authority yet.
Reference Presence
Weak
Not in AI knowledge graphs yet.
News & Press
Weak
No press coverage found yet.
Community
Weak
No community discussion yet.
Social Mentions
Weak
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 4.4/10, Reference Hockey is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for Reference Hockey
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How to Get Your Brand Cited by ChatGPT, Gemini, and Claude: The Complete AEO Guide
The search landscape has fundamentally shifted. While Google still dominates, millions of users now ask questions to ChatGPT, Gemini, and Claude instead of typing into a search bar.
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Source & Attribution
Scored by Engagemii on July 31, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/referencehockey
Cite this score: Engagemii (2026). "AEO Score for Reference Hockey." Retrieved from https://engagemii.com/aeo/brands/referencehockey
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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