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Your AEO score measures whether AI search engines (ChatGPT, Claude, Perplexity, Gemini) can actually read your site and cite it in answers. Two-thirds of websites are invisible to them. Refill just got measured.
5/10 means Refill is borderline visible. AI bots can crawl your site but your structured-data signals are thin. You are at risk of being skipped when buyers ask AI for a recommendation.
Refill is an award-winning campaign, from City to Sea, designed to connect you to places to eat, drink and shop with less waste.
Category: Food & Beverage
refill.org.uk2
Structured Data
7
Content Structure
5
Entity Clarity
6
E-E-A-T Signals
6
Technical AEO
2
AI Discoverability
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Your full 6-category score breakdown
Exact fixes: robots.txt, schema, llms.txt
AI bot crawls from ChatGPT, Claude, Perplexity, Gemini
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Food is the most intimate purchase a person makes. You're deciding what goes into your body, what you feed your family, what aligns with your values. That decision deserves more than a label and a hope.
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Scored by Engagemii on May 25, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/refill-org-uk
Cite this score: Engagemii (2026). "AEO Score for Refill." Retrieved from https://engagemii.com/aeo/brands/refill-org-uk
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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