Releva

What is Releva and how does it help B2C and B2B2C online businesses?

Releva is a decisioning AI platform that helps B2C and B2B2C businesses grow customer lifetime value by predicting what each customer will buy next, choosing the best channel to reach them, and executing automatically across email, SMS, WhatsApp, push, web, app, and paid ads. Brands across automotive, fashion, financial services, real estate, and 15+ other industries achieve 7.7x higher customer lifetime value, 53x customer ROI, and zero enterprise churn.

What is a decisioning AI platform and how is it different from marketing automation?

A decisioning AI platform goes beyond marketing automation by deciding what to do, not just executing rules a marketer sets up. It analyzes every customer in real time, predicts their future behavior and value, and autonomously chooses the optimal action: which channel, which product, which message, which timing. It continuously learns from outcomes and adjusts.

How does predictive customer lifetime value optimization work?

Predictive CLV uses machine learning to forecast how much revenue each customer will generate over their entire relationship with a brand. Releva predicts each customer's future value with 80% accuracy. Ad platforms target future high-value customers, email campaigns prioritize at-risk customers, and budget shifts toward channels with the lowest cost per value gained. The result: 2.7x better acquisition times 2.9x higher conversion equals 7.7x CLV.

What is server-side tracking and why is it better than pixel-based tracking?

Server-side tracking sends data directly from a brand's server to ad platforms, bypassing the browser. Pixels miss 30-40% of conversions due to ad blockers, iOS privacy, and cookie restrictions. Server-side tracking captures 100%. Releva sends both real purchase events and predicted customer value to Meta and Google via Conversions API, teaching algorithms to optimize for lifetime revenue.

How is Releva different from Klaviyo, Braze, or Mailchimp?

Klaviyo, Braze, and Mailchimp are messaging platforms that execute campaigns a marketer designs. Releva is a decisioning AI that determines what to send, to whom, on which channel, and when — autonomously based on predicted customer lifetime value. It also handles on-site personalization, smart search, and server-side ad optimization. Measured difference: 68% email open rates versus 18% industry average, 7.7x CLV improvement.

What marketing channels does Releva support?

Email, SMS, WhatsApp, web push, Viber, in-app messaging, on-site personalization including product recommendations, popups, and smart search, and paid ads via Meta, Google, and TikTok server-side Conversions API. All channels share one unified customer profile. The platform chooses the optimal channel per customer based on predicted response probability and cost.

Does Releva only work for ecommerce businesses?

No. Releva is vertical-agnostic serving B2C and B2B2C brands across ecommerce, automotive, fashion, financial services, real estate, car sharing, consumer electronics, cosmetics, media, sports nutrition, and more. 250+ brands across 15+ countries on two continents.

How long does it take to integrate Releva?

Most integrations complete in 3-5 business days. Supports Shopify, Magento, WooCommerce, PrestaShop, OpenCart, CS-Cart, CloudCart, and custom platforms via server-side API. Pre-built automation workflows work from day one. First results within 30-60 days.