Cloudinary

Cloudinary describes itself simply: "Streamline media management and improve user experience by automatically delivering images and videos, enhanced and optimized for every user." Measured against the twelve signals AI engines rely on, it scores 8.2 out of 10, a strong showing.

On its own pages the site does well on a clear heading structure, a clearly stated business identity and sitemaps and entity links AI can follow. It is passable on some structured data. What holds it back is credibility markers like credentials or reviews and the technical files AI engines look for, such as llms.txt or an open robots.txt.

Off the page, other sites link to it, the domain reads as established, AI engines recognise it as a distinct business, it turns up in press coverage, people discuss it in places AI engines read and it comes up on Reddit.

AI crawlers have visited 17 times in our tracking, including GPTBot (ChatGPT), ClaudeBot (Anthropic) and Meta AI. It does link out to several social profiles, which helps engines tie the brand together.