Smells like copy

Smells like copy is a business whose own site puts it this way: "Some great teams have trusted me with their messaging, and I’ve loved working on everything from their brand voice guidelines down to the email onboarding." To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 2.4 out of 10.

On the page itself the strengths are clear: crawler access and the files AI engines look for. What holds it back is a heading structure that lays out what it offers, a clearly stated business identity, sitemaps and entity links AI can follow, structured data describing the business and credibility markers like credentials or reviews.

Off the page, almost no other sites link to it, the domain does not yet read as established, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The site links to no social profiles, so there is nothing tying the brand to a wider presence.