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AI Visibility Scorecard
The Million Roast Challenge
roastoftheyear.com · Other
At 1.9/10, The Million Roast Challenge is close to invisible in AI search today. Most assistants will not cite it when asked about your category - fixable, and the signals below show exactly where to start.
Monitoring for AI engine activity
In the Engagemii AEO index
1.9
/10
AEO Score
About The Million Roast Challenge
from our crawl and measurement
"Upload your selfie, pick a roast style (extreme, offensive, yo mama!), and get brutally roasted by AI. Then, dive into the gallery of roasts, share your destruction, and invite...." That is how The Million Roast Challenge introduces itself. To AI engines like ChatGPT and Perplexity it is close to invisible, scoring 1.6 out of 10.
Almost none of the machinery AI engines read is present, including structured data describing the business, an llms.txt file, a sitemap.
The 6 signals AI reads
Higher is better · 0-10
Structured Data
1
Organization / LocalBusiness JSON-LD that AI can read.
Content Structure
3
Clear headings and answer-style content.
Entity Clarity
4
How clearly your brand identity reads to AI.
E-E-A-T Signals
Experience, Expertise, Authority, Trust
1
Experience, Expertise, Authority, Trust markers.
Technical AEO
4
robots.txt, llms.txt, and AI-bot crawl access.
AI Discoverability
2
Sitemaps and entity links AI can follow.
Off-page authority
How the web signals your brand to AI
Backlinks
1
Inbound links from other sites.
Domain Authority
0
Little domain authority yet.
Reference Presence
0
Not in AI knowledge graphs yet.
News & Press
0
No press coverage found yet.
Community
0
No community discussion yet.
Social Mentions
0
No social discussion found yet.
What this score means
Your AEO score measures whether AI search engines - ChatGPT, Claude, Perplexity, Gemini - can actually read your site and cite it in answers. Roughly two-thirds of sites are invisible to them. At 1.9/10, The Million Roast Challenge is crawlable but under-signaled - fixable, and the signals above are where to start.
Is this your brand?
The exact fixes for The Million Roast Challenge
Which AI engines already crawl you
Weekly ChatGPT & Claude citation tracking
Why your brand doesn't show up in ChatGPT answers (and how to fix it)
ChatGPT doesn't crawl the web like Google does. When someone asks Claude about the best project management tools, the model isn't searching your website in real-time. It's pulling from training data that stopped months or years ago.
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Source & Attribution
Scored by Engagemii on August 1, 2026. Methodology: engagemii.com/aeo/methodology
Source URL: https://engagemii.com/aeo/brands/roastoftheyear
Cite this score: Engagemii (2026). "AEO Score for The Million Roast Challenge." Retrieved from https://engagemii.com/aeo/brands/roastoftheyear
Licensed under CC BY 4.0. You may reuse this data with attribution: a visible link to engagemii.com.
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