Robert Murray Design

Robert Murray Design describes itself simply: "Robert Murray Design helps clients create human-centered experiences through environmental design, signage and wayfinding." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 3.4 out of 10.

On the page it is passable on basic crawler access and partial sitemap and link coverage. What holds it back is a heading structure that lays out what it offers, a clearly stated business identity, credibility markers like credentials or reviews and structured data describing the business.

Off the page there is only faint evidence that only a handful of sites link to it and the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

The business dates to 2016.