Change is possible!

Change is possible! is a business whose own site puts it this way: "Areas of ExpertiseAnxiety, Depression, and TraumaDepression, fear, and anxiety are some of the most common and uncomfortable emotions that we can experience at some point in our lives." To AI engines like ChatGPT and Perplexity, though, it is barely visible: it scores 4.0 out of 10.

On the page itself the strengths are clear: a clear heading structure. It is passable on basic crawler access. What holds it back is a clearly stated business identity, credibility markers like credentials or reviews, sitemaps and entity links AI can follow and structured data describing the business.

Off the page there is only faint evidence that only a handful of sites link to it and the domain is only lightly established. Beyond that, AI engines do not yet recognise it as a distinct business, there is no press coverage to draw on, nobody is discussing it where AI engines look and it does not come up on Reddit. Those are earned elsewhere on the web, not fixed on the site itself.

AI crawlers have visited once in our tracking, including Applebot (Siri).